Objectives
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Scientific objectives:
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Let students know the new technologies that will have to apply in their work at companies and institutions
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Give the students the basic knowledge on how companies and institutions work internal and externally
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Teach the students the adequate methods for corporate image creation
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Extend academic, company and institutional communication relations
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Social demand: Nowadays society demands professionals who constantly broaden their capabilities in order to satisfy businesses and institutions relationships given through new technologies. More and more, organisms need qualified professionals. However, it’s not easy to find them on these areas, and this is the main problem Communications Offices face. This is why it is necessary to qualify communicators and similar professionals to integrate them on the labour market in an effective way.
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Complementary activities: We use case studies from real companies and institutions. The student will analyze the cases and will take decisions in order to get solutions to them. Then, there will be a debate in class with the proposed solutions. In some cases, those experiences will take place in situ, when visiting the companies. Students will also have the opportunity to do internships at the communications offices and apply their knowledge.
