Syllabus
The course will take place at the Communications Faculty at the Complutense University (Avda. Complutense, s/n - 28040 Madrid). It will start in October 2011 until May 2012, Monday – Thursday, three hours daily from 17:30 until 20:30.
Facultad de Ciencias de la Información
Universidad Complutense de Madrid
Avda. Complutense, s/n.
Ciudad Universitaria
28040 Madrid
Metro: Ciudad Universitaria - Line 6
Bus: Lines 82, 132, G, F, U, I.
The course is distributed along 250 hours (20 ECS credits) with case studies, divided in 14 units, all of them at the Communications Faculty and provided by professors and professionals of the communication sector.
- Unit I. Introduction
- Unit II. Business and direction
- Unit III. Communications Director
- Unit IV. Internal Communications
- Unit V. External Communications: media relations, press offices
- Unit VI. External Communications: marketing and advertising
- Unit VII. External Communications: PR, events and protocol
- Unit VIII. External Communications: studies and documentation offices, market research
- Unit IX. External Communications: social actions and CSR (corporate social responsibility)
- Unit X. External Communications: crisis communication
- Unit XI. External Communications: brand management
- Unit XII. External Communications: interactive media
- Unit XIII. Visits
- Final papers presentations
In order to round out the academic formation with practice formation, the student will participate on conferences, round tables, different workshops and case studies directed by well known professors and professionals of the communications sector from different companies and institutions, as well as on a teamwork project from the beginning of the course.
